At the Russ Reid Agency, wrote appeals that raised an est. $45 million for charities:
⭐️ Habitat for Humanity – helped Jimmy & Rosalyn Carter launch this extraordinary charity
⭐️ World Vision – six mailings beat controls, averaging 22% response increase
⭐️ Los Angeles Mission – following an earthquake, an urgent appeal netted a record 18% response
⭐️ At Heart of the Nation Catholic TV, ran fundraising operations and produced print and broadcast appeals raising $750K in donations